Serving New England Contractors Since 2010

Everything You Need to Dominate Your Market

From local SEO to Google Business Profile to city-targeted landing pages – every service is built on 15+ years of hands-on experience. No cookie-cutter packages. Just what your business actually needs.

We Don’t Sell Rankings. We Generate Jobs.

Real outcomes from real contractor clients across New England.

312%
Increase in Calls

HVAC contractor went from 8 to 33 inbound calls per month within 7 months of launching their local SEO campaign.

HVAC

$127K
New Revenue Generated

Plumbing company tracked $127,000 in new jobs directly from organic search leads in their first year with us.

Plumbing

Page 1
For 24 Keywords

Roofing contractor ranking on page one for 24 city + trade keyword combinations across their service area.

Roofing

Core Service

Search Engine Optimization

This is the foundation everything else is built on. Without a solid SEO strategy, your other marketing efforts don’t have the traction they need. We build a sustainable, algorithm-proof approach to local search that keeps you ranking – and keeps your phone ringing.

  • Custom website audit and strategy roadmap
  • On-page optimization for every key service page
  • Technical SEO fixes – crawlability, speed, mobile
  • Off-page SEO and authority building
  • Monthly reporting with actual call tracking
  • Flexible reporting with real-time business transparency

Learn More About SEO

🔍
The Foundation of Online Visibility
Without strong SEO, every other marketing dollar you spend is working at half capacity.
15+
Years ranking contractors on Google

For Local Businesses

Local SEO and Google Business Profile

Most contractor calls don’t come from organic results – they come from the Map Pack. That three-listing box at the top of local searches is where homeowners click first. We optimize your Google Business Profile to own that space, and we build the local SEO infrastructure to support it.

  • Full GBP build-out and category optimization
  • Review management strategy and response
  • Weekly GBP posts to stay active and visible
  • NAP consistency across all directories and citations
  • Map Pack ranking strategy by city and trade
  • Competitor gap analysis for your local market

Learn More About Local SEO

📍
Own Your Local Market
Ranking in the Map Pack means your business shows up before the organic results – right where customers click.
3x
More clicks from Map Pack vs. organic

Strategic Foundation

Keyword Research

Ranking for the wrong keywords means your traffic doesn’t turn into calls. We find the searches your customers are actually making – by trade, by service type, by city – and we build your entire strategy around terms that have buying intent. Not vanity traffic. Revenue traffic.

  • Trade-specific keyword identification by service type
  • High-intent local keyword mapping by city
  • Competitor keyword gap analysis
  • Seasonal demand mapping for your trade
  • Long-tail keyword strategy for content builds
  • Category and niche terms most SEOs miss

Learn More About Keyword Research

🎯
Target the Right Terms
The difference between ranking for traffic and ranking for revenue starts with finding the right keywords.
850+
Keywords tracked across client campaigns

Local Domination

City-Targeted Landing Pages

You serve multiple cities. Google needs a page for each one. We build custom landing pages for every city in your service area – with unique content, local proof points, proper schema markup, and internal linking that tells Google exactly what you do and where you do it.

  • Custom page built per city – not copy-paste templates
  • City-specific content: neighborhoods, market data, local proof
  • Proper schema markup – LocalBusiness, FAQPage, Breadcrumb
  • Internal link strategy connecting all city pages
  • Conversion-optimized layout with clear CTAs
  • 115+ pages live across MA, CT, RI, NH, and ME

Learn More About City Pages

🌍
Rank in Every City You Serve
One page can’t rank you everywhere. We build the pages that put you on page one in every market you target.
115+
City pages live across New England

The Future of Search

AI SEO for Contractors

Search is changing fast. AI-powered results, ChatGPT recommendations, and Google’s AI Overviews are reshaping how homeowners find contractors. We stay ahead of the curve so your business shows up where search is going – not just where it’s been. AI SEO isn’t optional anymore.

  • AI Overview optimization for contractor searches
  • Entity-based SEO and structured data for AI visibility
  • Content strategy tuned for AI-generated recommendations
  • Structured data and schema for featured snippet capture
  • Reputation signals that AI tools use to rank businesses
  • Future-proofed approach to algorithm changes

Learn More About AI SEO

🤖
Stay Ahead of the Curve
AI is already changing how homeowners search for contractors. Be the business that shows up in AI results.
2026
AI search is here now – not someday

One Agency. Every Service You Need.

We don’t piece together a team from freelancers. One focused agency, built for contractors, handling your entire online presence.

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Search Engine Optimization

Full-scope SEO strategy built for contractors. Website audit, on-page optimization, technical fixes, and monthly reporting that shows real results.

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📍

Google Business Profile

Map Pack domination through GBP optimization, review strategy, weekly posting, and citation management.

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🎯

Keyword Research

Trade-specific, city-specific keyword research that targets searches with actual buying intent – not just traffic.

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🔗

Link Building

White-hat authority building through relevant placements, citations, and directory submissions. No spam. No shortcuts.

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🌍

City Landing Pages

Custom pages for every city you serve. Unique content, local proof, schema markup, and conversion-optimized layouts.

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🤖

AI SEO

Future-proof your rankings as AI reshapes search. Entity SEO, structured data, and content optimized for AI-powered results.

Learn More

We’re Local. We’re Specialized. We Deliver.

Local Contractors Marketing is a New England-based agency founded by Paul Leary in 2010. We work exclusively with contractors in the trades – plumbers, HVAC technicians, electricians, and roofers. That’s it. No restaurants. No dentists. No law firms.

When you call us, you talk to us. Not a call center in another state. Not a junior account rep reading from a script. You get a team that understands your business because we’ve spent 15+ years working in your industry, in your market.

Every dollar you spend, every ranking we chase, every page we build – it’s all aimed at one thing: making your phone ring with real customers who need your services right now.

2010
Founded

115+
City Pages Live

5
States Served

100%
Contractor Focused

Not Sure Which Service You Need?

That’s what the free consultation is for. We’ll identify exactly where you stand, where the biggest opportunities are for your business, and what the right approach looks like for your budget.

Get Your Free Consultation

(978) 577-5800