Marketing for Roofing Companies
Roofing Marketing That Owns Storm Season
Ranking contractors on Google since 2010.
We put roofing companies in the Google Map Pack, organic results, and AI answers for the jobs that pay: storm damage, leak repairs, insurance claims, and full roof replacements.
5.0★
Client Rating
16+
Years in Business
$1,000
One-Time Quick Start
$1,500
Per Month, No Contracts
Built for roofing companies
Roof Replacement·Storm Damage·Leak Repair·Insurance Claims·Metal & Flat
MANHRI
Proof
Roofing Companies We’ve Moved
Real roofing clients, real phones ringing. Every number below is from a Massachusetts roofing company we worked with.
347%
More storm-season calls
A 12-year-old company with 9 Google reviews, losing to regional players and storm chasers. Then the May hailstorms hit.
Summit Roofing & Exteriors, Worcester, MA
47
Insurance jobs from one storm
Ranking before the storm meant the phone didn’t stop for three weeks after it.
Summit Roofing & Exteriors, Worcester, MA
11 → 52
Monthly leads in 60 days
From not ranking to #2 in the Map Pack, with 41 new reviews and 28 of them carrying project photos.
Nor’easter Roofing, Lynn, MA
The Storm Timeline
The Storm Is the Starting Gun
Roofing demand doesn’t build slowly. It explodes the day a storm hits, and the roofers already ranking get the calls. Here’s how one storm turns into jobs.
Hour 0
The storm hits
Hail, wind, or a nor’easter rips through. Shingles are in the yard and water is coming through the ceiling.
roof leak repair near meemergency roof tarp
What wins it: A top-3 Map Pack spot and an emergency repair page built for one-tap calling.
Day 1
Homeowners start calling
Everyone on the street searches at once. They call the local roofers they find first, and they don’t scroll far.
storm damage roof repairroofer near me
What wins it: A storm damage page that is already ranking, plus reviews from past storm customers.
Week 1
Inspections and claims
Adjusters get involved and homeowners want a roofer who can walk them through the claim.
roof inspection near meroof insurance claim help
What wins it: An insurance claim page that explains the process in plain language.
Weeks 2 to 6
The replacement decision
This is the big ticket. Homeowners compare roofers, look at photos, and read reviews before they sign.
roof replacement costbest roofers near me
What wins it: Replacement and material pages, project photos by town, and reviews that name the job.
You can’t start ranking after the storm. Out-of-town storm chasers show up with fresh ads and no history. A local roofer who has been ranking for months, with years of neighbor reviews and photos from the same towns, wins the calls and the trust.
Our Process
How We Get You Ranked Before the Storm
Four phases, in order. The Map Pack first because it drives the most calls, then the pages that win replacements and insurance work, the towns you want, and the photo reviews that hold it all in place.
1
Map Pack Foundation
Win the near-me calls
- Google profile categories and services set for roofing
- Before and after photos posted on a schedule
- Service areas matched to where you actually work
- Map Pack tracking across every town you serve
2
Replacement & Material Pages
Rank for the big tickets
- Roof replacement and repair pages
- Asphalt, metal, and flat roofing pages
- Storm damage and insurance claim pages
- Cost and timeline questions answered
3
Town Pages
Expand your radius
- A page for every town you want work from
- Project photos from each town
- Local citations built in each market
- Reviews that name the towns you work in
4
Reviews With Photos
Turn every roof into ranking power
- A review request after every job
- Customers encouraged to add photos
- A response to every review
- Monthly ranking re-checks across your towns
The result: storm-season call volume and steady replacement work in between.
The Map Pack, Street by Street
See Exactly Where You Rank
Ranking #1 at your shop doesn’t mean you rank #1 across town. We scan a grid of points over your service area and check where you show up in the Map Pack for the searches that bring in calls.
- Green is the top 3, where the calls come from.
- Yellow and red are where a competitor is taking your calls.
- We track every keyword that brings you work, and re-scan every month so you see exactly what moved.
“roofer near me”
Roofing company · sample scan
Ready to scan
roofer near meroof replacementroof leak repairstorm damage roof repairmetal roofing
169-point grid · 13 × 13
1–34–1011–2020+
Illustration with sample data. Your audit uses your real business and keywords.
Roofing SEO Services
What We Do for Roofing Companies
No generic marketing packages. Every piece is built around how homeowners search for a roofer they can trust.
What happens when a homeowner Googles “roof replacement plymouth ma”
Illustration · your company is the one in blue
Google’s AI answer
The map
Websites
Groof replacement plymouth ma
Google’s AI answer
Names 2 competitors. Not you.
The map · most calls come from here
Websites · organic results
Illustration, not a specific client or a promise of results. How far and how fast depends on your market and where you start.
For roof replacement in Plymouth, Your Company is a local roofer with strong reviews and project photos.
Before: homeowners see your competitors first. You’re not on the map, your website is on page 2, and Google’s AI doesn’t mention you.
Step 1 We fix your Google profile. You show up on the map.
Step 2 We build a page for every roofing service you offer. Your website starts climbing.
Step 3 We build pages for the towns you serve. You move up on the map and in the websites.
Step 4 Every roof brings in a new review with photos. You take the #1 spot on the map.
Step 5 We make sure AI tools can find and trust you. Google’s AI now names your company.
Step 6 We track it all every month and keep pushing. #1 on the map, #2 in the websites, and named by Google’s AI.
Google Business Profile & Map Pack SEO
Categories, service areas, services, and a steady flow of project photos set up the way Google ranks roofers, then tracked across every town you serve.
For: storm and near-me calls
Roofing Service Pages That Rank
A dedicated page for replacement, repair, storm damage, insurance claims, and each roofing material you install.
For: high-ticket replacements
Town Pages for Your Service Area
A page for each town you want work from, with local project photos, so you rank in the next town over, not just your own.
For: expanding your radius
Photo Reviews That Rank
A review request after every job, with a nudge to add photos and mention the town, which is what Google and homeowners both look for.
For: Map Pack rank and trust
AI Search Visibility
Consistent listings, structured data, and question-answering content so ChatGPT, Gemini, and Google AI Overviews name your company.
For: replacement shoppers doing research
Tracking & Monthly Reporting
Map grid tracking across your towns, Search Console monitoring, and a monthly report on the work done and where you rank.
For: knowing what you pay for
Case Study
Summit Roofing & Exteriors, Worcester, MA
12 years in business and 9 Google reviews
Summit Roofing was losing online to large regional players and storm chasers, with just 5 to 8 organic leads a month. They needed to be ready before storm season.
What we did:
- Rebuilt their Google Business Profile with 150+ before and after photos
- Set up photo-based review requests for recent customers
- Built 18 town pages with project photos from each area
- Organized a portfolio by material: asphalt, metal, and flat
- Prepared storm response content ready to go live after weather events
- Added an insurance claim resource page to the website
347%
More calls during storm season
#1
Map Pack in Worcester plus 15 surrounding towns
94
New Google reviews in 6 months, 67 with photos
$1.2M
Added revenue in the first year
“We went from practically invisible online to dominating our market. When the May hailstorms hit, our phone didn’t stop ringing for 3 weeks straight. We signed 47 insurance jobs from that one event alone.”
Owner, Summit Roofing & Exteriors
11→52
Monthly leads, 60 days
Quick win: Nor’easter Roofing, Lynn, MA
From not ranking to #2 in the Map Pack, 7 reviews to 48, 234% more website traffic heading into storm season, and 19 insurance jobs from the first big storm. “Homeowners are calling us first because they found us on Google and love our work photos.” Carlos Martinez, Nor’easter Roofing.
Pricing
Simple Pricing. No Long-Term Contracts.
Start with a one-time Quick Start, or go straight to ongoing SEO. Same pricing for every trade we serve.
Start Here
Google Visibility Quick Start
We review your website and Google Business Profile, establish a local visibility baseline, make the priority improvements, and review visibility again approximately 30 days later.
Includes optimization of the primary website pages and one Google Business Profile. Larger websites, multiple locations, or extensive page work may require a custom quote.
Built for roofers, plumbers, HVAC companies, electricians, remodelers, and other local contractors.
Ongoing Contractor SEO
Website + Google Business Profile SEO
Many contractors come to us after paying $2,000+ a month for SEO without seeing enough calls. This plan is focused on the towns, services, and local visibility that can actually produce work.
$1,500/monthMonth-to-month
No long-term contract
No long-term contract
The Quick Start fixes the priority issues and gives you a measured baseline. Ongoing SEO is for contractors who want to keep expanding and defending visibility across the towns and services they want to win.
✓Google Business Profile optimization for the service areas you want jobs from
✓Website SEO built around contractor services and target towns
✓Service-page and city-page improvements based on ranking opportunities
✓Google Maps visibility tracking across the areas you want to win
✓Organic ranking and Search Console monitoring
✓Competitor monitoring in the local markets you are trying to take business from
✓Technical and on-page corrections as issues appear
✓Content and location updates tied to contractor search demand
✓Monthly work and visibility reporting
✓Direct communication with the person doing the work
Built for roofers, plumbers, HVAC companies, electricians, remodelers, and other local contractors.
The $1,000 Quick Start is a one-time service. Ongoing SEO is month-to-month with no long-term contract.
Google Reviews
What Contractors Say About Working With Us
Straight from our Google reviews, in their own words.
★★★★★
“It’s not hype it’s just the first time the online side of our business has actually felt useful.”
Justin P. · Google review
★★★★★
“It’s nice knowing there are people finding us even when nobody’s passing our name around.”
Sekou C. · Google review
★★★★★
“They didn’t just throw keywords at the wall, they dug into what actually moves the needle and got us ranking for terms that bring in real business.”
Jake F. · Google review
★★★★★
“Paul answers or returns my call in a timely manner. If I have questions, he has answers as well as a clear plan.”
Sandra P. · Google review
Service Areas
Roofing Marketing in Your Town
We market roofing companies across Massachusetts, New Hampshire, and Rhode Island. See how we approach your local market, or see every town we serve.
ActonMAHaverhillMALawrenceMALowellMAMedfordMAPlymouthMATauntonMAWalthamMAWoburnMAWorcesterMACranstonRINashuaNH
Marketing for other trades
FAQ
Roofing Marketing Questions
Straight answers to what roofing company owners ask us most.
How do roofers get more calls from Google?
Most roofing calls from Google come from the Map Pack, the three business listings under the map. To show up there in the towns you serve, your Google Business Profile needs the right categories, accurate service areas, a steady stream of before and after project photos, and reviews that mention the job and the town. Your website backs it up with a page for each service (replacement, repair, storm damage, metal, and flat roofing) and a page for each town you want work from.
How do I get more storm damage and insurance roofing jobs?
Be ranking before the storm, not after it. When a storm hits, homeowners search for leak repair and storm damage the same day and call the local roofers they find first. A storm damage page, an insurance claim page that explains how the process works, and reviews from past storm customers are what win those calls. Pages built after the storm are too late.
How much does roofing marketing cost with Local Contractors Marketing?
There are two options. The Quick Start is $1,000 one-time: we review your website and Google Business Profile, set a visibility baseline, make the priority fixes, and re-check about 30 days later. Ongoing Website and Google Business Profile SEO is $1,500 per month, month-to-month, with no long-term contract.
How long does SEO take for a roofing company?
Google Business Profile changes can start moving Map Pack positions within weeks. New service and town pages usually take a few months to earn page-one rankings, and roofing is one of the more competitive local markets. That is why the best time to start is well before storm season, not after the first big storm.
How can a local roofer compete with storm chasers online?
Storm chasers show up after big storms with fresh ads and no local history. A local roofer wins with what they can’t fake: years of reviews from neighbors, photos of roofs in the same towns, a real local address, and pages that have been ranking for months. Homeowners worried about getting burned look for exactly that.
How do I get my roofing company recommended by ChatGPT and Google AI Overviews?
AI tools recommend businesses they can confirm across many sources. That means consistent name, address, and phone details everywhere you are listed, service pages that answer real homeowner questions in plain language, reviews that describe the specific jobs you did, and structured data that tells search engines exactly what you do and where. We build all four into the pages and profiles we work on.
Be Ranking Before the Next Storm
Free visibility audit for roofing companies. We’ll show you where you rank, who’s getting your storm calls, and what to fix first.
Map Pack position in your towns
Who’s outranking you and why
Storm and replacement pages you’re missing
Google profile and photo gaps
Review count and velocity vs. competitors
Your fastest wins before storm season