Ranking for the Right Keywords is Everything
Ranking for traffic is easy. Ranking for calls is hard. The difference is targeting keywords that match buying intent – searches from homeowners who need your trade right now, in your city, ready to hire.
Most Contractors Target the Wrong Keywords
Ranking for “plumber” nationally is pointless for a local business. So is ranking for informational queries where the person searching just wants to know something – not hire someone. Effective contractor keyword research means finding the searches that happen in your specific service cities, for your specific trade, at the moment a homeowner needs to make a call.
We track 850+ keywords across active contractor campaigns. That depth of data means we know which terms drive calls and which drive tire-kickers. We map your keyword strategy around revenue-generating searches from day one – not after six months of wasted ranking effort.
- Trade-specific keyword identification by service type
- City-by-city local keyword mapping across your service area
- High-intent search term prioritization
- Competitor keyword gap analysis – what they rank for that you don’t
- Seasonal demand mapping for your specific trade
- Long-tail keyword strategy for content and city pages
How We Build Your Keyword Strategy
Research-first, revenue-focused. Here’s how it works.
Trade and Service Mapping
We start by mapping every service you offer – then we find the exact search terms homeowners use for each one, by city. Not what you think they search. What they actually type.
Intent and Volume Analysis
We filter for buying intent. High-volume informational keywords look good in a report but don’t generate calls. We target the searches that put money in your pocket.
Competitor Gap Analysis
We identify what your top local competitors rank for that you don’t. Those gaps are your fastest path to new rankings – and we build a plan to close them.
What the Right Keywords Actually Deliver
Data from active contractor keyword campaigns.
Roofing contractor ranking on page one for 24 targeted city plus trade keyword combinations.
Roofing
HVAC contractor’s call volume tripled after keyword strategy was rebuilt around buying-intent terms.
HVAC
Plumber tracked $127K in new jobs directly attributed to organic search from targeted keywords.
Plumbing
Keyword Research Questions
Stop Ranking for the Wrong Things.
Free consultation includes a keyword gap analysis for your trade and market. No cost. No obligation.