Marketing for General Contractors
Construction Marketing That Wins Bigger Projects
Ranking contractors on Google since 2010.
We put general contractors and construction companies in the Google Map Pack, organic results, and AI answers where homeowners, property owners, and developers look for a builder they can trust.
5.0★
Client Rating
16+
Years in Business
$1,000
One-Time Quick Start
$1,500
Per Month, No Contracts
Built for general contractors
Custom Homes·Additions·Commercial Build-Outs·Tenant Improvements·Design-Build
MANHRI
Your First 90 Days
What Happens When You Start
No mystery retainer. Here’s exactly what gets done, in order, and how you’ll know it’s working.
Weeks 1–4
Quick Start fixes
We review your website and Google Business Profile, record where you rank today for the projects and towns you want, and make the priority fixes first.
$1,000 one-time Quick Start
Day 30
Visibility re-check
We measure your visibility again against the baseline, so you see what moved instead of taking our word for it.
Included in the Quick Start
Months 2–3
Project and town pages
Pages for each type of work you want, completed project pages with photos and scope, town pages, and a review system that names the project.
$1,500/month ongoing, no contract
The Map Pack, Street by Street
See Exactly Where You Rank
Ranking #1 at your shop doesn’t mean you rank #1 across town. We scan a grid of points over your service area and check where you show up in the Map Pack for the searches that bring in calls.
- Green is the top 3, where the calls come from.
- Yellow and red are where a competitor is taking your calls.
- We track every keyword that brings you work, and re-scan every month so you see exactly what moved.
“general contractor near me”
General contractor · sample scan
Ready to scan
general contractor near mecustom home builderhome addition contractorcommercial general contractordesign build firm
169-point grid · 13 × 13
1–34–1011–2020+
Illustration with sample data. Your audit uses your real business and keywords.
Who Hires You
Three Buyers. Three Different Searches.
A general contractor sells to more than one kind of customer, and each one searches and decides differently. Your marketing has to win all three.
Homeowners
Commercial owners & property managers
Architects & developers
What they’re planning
Custom homes, additions, major renovations
Build-outs, tenant improvements, renovations
New projects and their bid lists
What they search
custom home builder near me, home addition contractor
commercial general contractor, tenant fit out contractor
general contractor Worcester MA, design build firm
What they check first
Photos, reviews, and whether you build their kind of home
Similar completed projects, timelines, and references
Portfolio, project size, licensing, and reputation
What we build
Residential project pages and reviews that name the build
Commercial project pages with scope, size, and timeline
A portfolio organized by project type and location
Most construction websites speak to nobody in particular. A homeowner and a property manager land on the same generic page and neither sees their kind of project. We build separate paths for each buyer, so every visitor finds work like theirs.
Our Process
How We Build Your Construction Pipeline
Four phases, in order. The Map Pack first because it’s where most local searches start, then pages for the work you want, a portfolio that proves it, and the reviews that hold it all in place.
1
Map Pack Foundation
Get found for general contractor near me
- Google profile categories and services set for construction
- Completed project photos posted on a schedule
- Service areas matched to where you build
- Map Pack tracking across every town you serve
2
Project-Type Pages
Rank for the work you want
- Custom homes and additions
- Commercial build-outs
- Tenant improvements
- Design-build and renovations
3
Portfolio & Town Pages
Show work like theirs
- Completed project pages with scope and photos
- A page for every town you want work from
- Local citations built in each market
- Projects linked to the towns they were built in
4
Reviews & Reputation
Turn every project into proof
- A review request after every project
- Reviews that name the project
- Responses to every review
- Monthly ranking re-checks across your towns
The result: inquiries for the projects you actually want to build.
Construction SEO Services
What We Do for General Contractors
No generic marketing packages and no shared leads. Everything we build lives on your own website and Google profile.
What happens when a buyer Googles “general contractor medford ma”
Illustration · your company is the one in blue
Google’s AI answer
The map
Websites
Ggeneral contractor medford ma
Google’s AI answer
Names 2 competitors. Not you.
The map · most calls come from here
Websites · organic results
Illustration, not a specific client or a promise of results. How far and how fast depends on your market and where you start.
For general contractors in Medford, Your Company is a local option with a strong portfolio and reviews.
Before: buyers see your competitors first. You’re not on the map, your website is on page 2, and Google’s AI doesn’t mention you.
Step 1 We fix your Google profile. You show up on the map.
Step 2 We build a page for every type of project you build. Your website starts climbing.
Step 3 We show your finished projects so buyers find work like theirs. You move up on the map and in the websites.
Step 4 We build pages for the towns you serve. You take the #1 spot on the map.
Step 5 We make sure AI tools can find and trust you. Google’s AI now names your company.
Step 6 We track it all every month and keep pushing. #1 on the map, #2 in the websites, and named by Google’s AI.
Google Business Profile & Map Pack SEO
Categories, services, service areas, and completed project photos set up the way Google ranks general contractors, then tracked across every town you serve.
For: general contractor near me searches
Project-Type Pages That Rank
A dedicated page for each kind of work you want: custom homes, additions, commercial build-outs, tenant improvements, and design-build.
For: buyers searching by project
Portfolio & Project Pages
Completed projects with photos, scope, size, and location, organized so every buyer can find work like theirs.
For: passing the portfolio check
Town Pages for Your Service Area
A page for each town you want work from, linked to the projects you built there.
For: expanding your radius
AI Search Visibility
Consistent listings, structured data, and question-answering content so ChatGPT, Gemini, and Google AI Overviews name your company.
For: buyers who ask AI first
Tracking & Monthly Reporting
Map grid tracking across your towns, Search Console monitoring, and a monthly report on the work done and where you rank.
For: knowing what you pay for
Pricing
Simple Pricing. No Long-Term Contracts.
Start with a one-time Quick Start, or go straight to ongoing SEO. Same pricing for every trade we serve.
Start Here
Google Visibility Quick Start
We review your website and Google Business Profile, establish a local visibility baseline, make the priority improvements, and review visibility again approximately 30 days later.
Includes optimization of the primary website pages and one Google Business Profile. Larger websites, multiple locations, or extensive page work may require a custom quote.
Built for roofers, plumbers, HVAC companies, electricians, remodelers, and other local contractors.
Ongoing Contractor SEO
Website + Google Business Profile SEO
Many contractors come to us after paying $2,000+ a month for SEO without seeing enough calls. This plan is focused on the towns, services, and local visibility that can actually produce work.
$1,500/monthMonth-to-month
No long-term contract
No long-term contract
The Quick Start fixes the priority issues and gives you a measured baseline. Ongoing SEO is for contractors who want to keep expanding and defending visibility across the towns and services they want to win.
✓Google Business Profile optimization for the service areas you want jobs from
✓Website SEO built around contractor services and target towns
✓Service-page and city-page improvements based on ranking opportunities
✓Google Maps visibility tracking across the areas you want to win
✓Organic ranking and Search Console monitoring
✓Competitor monitoring in the local markets you are trying to take business from
✓Technical and on-page corrections as issues appear
✓Content and location updates tied to contractor search demand
✓Monthly work and visibility reporting
✓Direct communication with the person doing the work
Built for roofers, plumbers, HVAC companies, electricians, remodelers, and other local contractors.
The $1,000 Quick Start is a one-time service. Ongoing SEO is month-to-month with no long-term contract.
Google Reviews
What Contractors Say About Working With Us
Straight from our Google reviews, in their own words.
★★★★★
“It’s not hype it’s just the first time the online side of our business has actually felt useful.”
Justin P. · Google review
★★★★★
“It’s nice knowing there are people finding us even when nobody’s passing our name around.”
Sekou C. · Google review
★★★★★
“They didn’t just throw keywords at the wall, they dug into what actually moves the needle and got us ranking for terms that bring in real business.”
Jake F. · Google review
★★★★★
“Paul answers or returns my call in a timely manner. If I have questions, he has answers as well as a clear plan.”
Sandra P. · Google review
Service Areas
Construction Marketing in Your Town
We market general contractors and construction companies across Massachusetts, New Hampshire, and Rhode Island. See how we approach your local market, or see every town we serve.
ActonMAHaverhillMALawrenceMALowellMAMedfordMAPlymouthMATauntonMAWalthamMAWoburnMAWorcesterMACranstonRINashuaNH
Marketing for other trades
FAQ
Construction Marketing Questions
Straight answers to what general contractors ask us most.
What is general contractor SEO?
General contractor SEO is the work that gets a construction company found on Google by the people who hire GCs: homeowners planning custom homes and additions, commercial owners and property managers planning build-outs, and the architects and developers who build bid lists. It covers your Google Business Profile, a page for each project type you build, pages for the towns you work in, a portfolio of completed projects, and reviews that name the work.
How do construction companies get more projects from Google?
Construction buyers search by project type and location, then check your portfolio before they call. Rank a dedicated page for each type of work you want (custom homes, additions, commercial build-outs, tenant improvements), back it with project pages that show photos, scope, and location, and keep your Google Business Profile active with completed work and reviews that name the project.
How much does construction marketing cost with Local Contractors Marketing?
There are two options. The Quick Start is $1,000 one-time: we review your website and Google Business Profile, set a visibility baseline, make the priority fixes, and re-check about 30 days later. Ongoing Website and Google Business Profile SEO is $1,500 per month, month-to-month, with no long-term contract. Larger websites or multiple locations may need a custom quote.
How long does SEO take for a construction company?
Google Business Profile changes can start moving Map Pack positions within weeks. New project-type and town pages usually take a few months to reach page one. Construction projects are also planned months ahead, so the companies ranking now are the ones getting the calls for next season’s projects.
What should a construction company look for in a marketing agency?
Look for an agency that works only with contractors, understands the difference between residential and commercial buyers, shows you where you rank today before you pay for anything, doesn’t lock you into a long contract, and builds on your own website and Google profile instead of renting you leads. You should be able to talk directly to the person doing the work.
How do I get my construction company recommended by ChatGPT and Google AI Overviews?
AI tools recommend businesses they can confirm across many sources. That means consistent name, address, and phone details everywhere you are listed, project-type pages that answer real buyer questions about cost, timeline, and process, completed project pages with location and scope, reviews that describe the work, and structured data that tells search engines exactly what you build and where.
Fill Next Season’s Pipeline Now
Free visibility audit for general contractors. We’ll show you where you rank, who’s getting the projects you want, and what to fix first.
Map Pack position in your towns
Who’s outranking you and why
Project-type pages you’re missing
Portfolio and profile gaps
Review count and velocity vs. competitors
Your fastest wins, in order