Not Another Marketing Agency.
A Tradesman Who Learned SEO.
27 years in architectural woodworking. 16 years in search engine optimization. Paul Leary built Local Contractors Marketing because he knows the trades from the inside out.
Experience
Meet Paul Leary
Founder & SEO Strategist – Local Contractors Marketing
I spent 27 years in architectural woodworking. I know what it’s like to wake up at 5 AM, drive to a jobsite, deal with GCs who change the scope mid-project, and wonder where next month’s work is coming from. I’ve lived the feast-or-famine cycle that every contractor knows.
When I transitioned into technology – first building websites, then specializing in SEO – I brought that trade background with me. I didn’t learn about contractors from a marketing textbook. I learned by spending nearly three decades working alongside them.
That’s why I started Local Contractors Marketing. Not to be another digital agency that serves “everyone” and specializes in nothing. I built this company specifically for the trades – plumbers, roofers, electricians, HVAC techs, landscapers – because I understand how you think, how your business works, and what actually moves the needle for you.
Based in Westford, Massachusetts. Serving contractors across all of New England. No long-term contracts. No fluff. Just results.
Why Only Contractors?
Most marketing agencies take on anyone with a credit card. We made a different choice.
We Speak Your Language
When a roofer talks about tear-offs vs. overlays, or a plumber mentions rough-in work, we don’t need a glossary. 27 years in the trades means we understand your business at the operational level – not just the marketing level.
We Know What Homeowners Search
A homeowner with a burst pipe at 10 PM doesn’t search “residential plumbing solutions.” They search “emergency plumber near me.” After 16 years of optimizing for trade-specific keywords, we know exactly how your customers find you.
Calls, Not Vanity Metrics
We don’t sell you on impressions, followers, or “brand awareness.” You need your phone to ring with qualified homeowners ready to book. Every strategy we build is measured by one thing: did it generate calls?
We Understand Seasonality
HVAC spikes in summer and winter. Roofing peaks after storm season. Landscaping dies in December. We build SEO strategies around your trade’s actual revenue cycle – not a generic 12-month template.
Local Market Expertise
We know that a plumber in Worcester has different competition than one in Nashua. We know which New England markets are saturated and where the opportunity gaps are. That local intelligence drives our strategy.
No Contracts, No Games
$499/month. Month to month. You stay because it works, not because you’re locked in. We’ve been burned by vendors in the trades ourselves – we don’t do that to our clients.
The Numbers Don’t Lie
Real results from real contractor clients across New England.
Managed
Our Clients
Google Map Pack
Contractors Grow
312% More Calls in 6 Months
A Southern NH roofing company was invisible on Google. We rebuilt their local SEO from the ground up – optimized their GBP, built city-specific landing pages, and fixed their citation profile.
Page 1 in 90 Days
A Massachusetts HVAC contractor was stuck on page 3 for their primary service keywords. Through technical SEO fixes, content optimization, and aggressive local link building, we got them to page 1 in three months.
Map Pack #1 for Emergency Plumber
A CT plumbing company was losing emergency calls to competitors with better Google Maps visibility. We optimized their GBP, built a review generation system, and created localized service pages.
Results vary by market, competition level, and engagement. These represent real client outcomes – ask us for details on your specific trade and area.
Trades We Serve
If you work with your hands and serve homeowners, we know how to get your phone ringing.
Serving Contractors Across New England
City-specific SEO strategies in every state we serve. Not one-size-fits-all templates.
Ready to Get More Calls?
Free audit. No long-term contracts. $499/month. If we can’t help you, we’ll tell you straight – that’s the tradesman’s way.
Plans start at $499/month – No contracts, cancel anytime