Are you looking for ways to make your roofing business stand out? If so, you’re in luck. In this article, we will share three tips that will help you rank higher in Google searches says Paul Leary.
Tip 1: Optimize Your Website
Nowadays, everyone utilizes search engines to find products and services. Approximately 60% of all consumers use Google search to identify businesses, and more than 80% of internet queries result in direct sales or in-store visits. Therefore, you want to optimize your website to rank high in these searches. Any business owner should make this a high priority.
Unfortunately, search optimization cannot be completed once and then forgotten about. Google’s search algorithm is continuously evolving as the company strives to give the best results for its users while still making as much money as possible from advertising. Therefore, your website must keep up with the times. You can’t just pay an SEO specialist to improve your website once and then ignore it for years; you’ll start to experience declining returns.
Keeping this in mind, you should perform the following tasks regularly to continuously improve your website and stay ahead of the search curve.
1. Keyword Investigation
Keyword research is the foundation of all search engine optimization. First, you must be familiar with the current search landscape and your keywords. This is essential at the start of any marketing campaign and regularly. These figures are constantly changing, and you need to stay current.
Begin by entering your industry and area into Google Keyword Planner. The program will then show you various search terms, how frequently they are searched, and the competition for those terms (This is based on how many businesses buy advertising based on those search phrases.) You’ll want to find as many relevant keywords as you can for your business with low competition yet high search volume.
Once you’ve identified the terms, write them down exactly as they appear. Any minor changes to your identified keywords can harm your optimization. Therefore, use these keywords in all of your future efforts to optimize your website.
2. Produce Excellent Content While Keeping Keywords in Mind
The foundation of the Duct Tape Marketing strategy is content, and adding new content regularly will help your website appear in more searches. When approaching content, it is critical to keep the keywords in mind. The entire purpose of the content is to reach out to people who are looking for it.
Use your keywords as a jumping-off point for content ideas, and aim to incorporate your keywords into your posts as frequently (but as naturally) as feasible.
3. Accelerate it
Google is starting to penalize websites that take too long to load. You want to ensure that your page is always up to date. Fortunately, there is a tool for that. Google Speed Insights will not only inform you whether your page is slow, but it will also recommend ways to speed it up.
It is critical to do this frequently and to follow up on any advice made. Things you do on your website (adding fresh content, new goods, or pages) can cause it to slow down. You don’t want to get penalized for sluggish driving if you aren’t aware of it.
4. Make use of landing pages
You want your keywords to appear on every one of your landing pages. When creating a landing page for a new product or promotion, try to add the most relevant keyword to your specific product into the page’s title and body copy.
If you believe many keywords relate to this campaign or item, you may wish to test various landing pages, each focusing on a single term. If you do this too frequently, your website will slow down, so make careful to delete underperforming landing pages.
5. Revisit Your Page Titles
Quick question: what are the page titles on your website? Most business owners use their page titles as their company’s name. This is excellent if your company name is perfectly optimized, but most aren’t (the best search names typically use the City + Service structure, such as Kansas City Auto Body).
Change your page titles to include your primary keyword. This might be as simple as “Your company name + top keyword,” but you can get more creative. Try including a slogan with the keyword in it, for example.
Your website will continuously give optimal results if you follow these five suggestions. Make a point of analyzing the findings to determine what works and what doesn’t. Furthermore, this is by no means an exhaustive list. SEO is a complex and ever-changing technique, but that means there are a plethora of excellent resources to assist you along the way.
Tip 2: Publish High-Quality Content
Oh, where do we even begin?! Numerous aspects can influence how to write high-quality SEO content, including the industry you’re in, the subject matter, and the amount of white space in your post! So rather than delving into every nuance of what makes a piece of suitable material quality, I’ll focus on the most important things I believe you can do to begin the ball rolling in the right direction.
Again, this isn’t an all-inclusive list of ways to develop quality content, but doing the following things can assist search engines and readers in distinguishing your work from the herd.
1. Write for the Reader, not the Algorithm
In my day-to-day duties, I’m often surprised by organizations that call and inquire if we “spin” material or do “keyword stuff” at BKA Content. While the majority of the SEO community understands that these items have little long-term value, it appears that a sizable portion of the business has yet to accept algorithmic improvements in search engines that reward material that accurately answers user queries. While it is critical to understand how to employ keywords in your writing, don’t mistake basing your entire material on a search engine algorithm. Instead, center your writing on the individual who will read it.
The primary goal is to increase user engagement. Readers are more likely to share your work with coworkers/friends if they enjoy the high-quality content and regard you as an expert in the industry. In addition, the content becomes more meaningful when authors truly grasp the target audience they are writing to and accurately identify pain points, demands, and answers.
I understand that many SEOs struggle to adjust to this new SEO paradigm. Nonetheless, the sooner you realize that Google aims to detect more user-friendly content, the sooner you will see considerably greater SEO content success.
Make use of keywords to guide your formatting.
The most excellent SEO content writers understand that high-quality content synthesizes both Reader and search engine expectations in keywords. Therefore, when I’m writing content for SEO, I use the keywords as a guideline for structuring, but I don’t go back into the piece until it’s finished to optimize.
Using keywords in headings, the beginning and conclusion of the post, titles, and descriptions are critical for organic results. Still, it may (and must!) be done in tandem with writing specifically for a human reader to qualify as “high-quality.”
2. Establish Content Authority
While random SEO content pieces might still be helpful, it is also critical to establish your brand with a voice of authority. This implies you should give yourself credit on content items by including the “rel=author” tag, which links to the author’s Google+ account. By establishing authority in this manner, you can amass a following of readers interested in what a particular author has to say.
Many businesses are afraid to do this because they don’t want to be judged for their work, but one sign of high-quality content is that the author stands by their writing regardless of whether others agree with them or not. Having authors who honestly take credit for their work is a terrific way to improve the overall quality of the content.
Brand Authority is also accompanied by well-researched SEO content.
You may develop brand authority by ensuring that your material is well-researched, correctly credited, and data-driven, in addition to using SEO authority techniques like the one stated above. Rather than simply telling someone to believe something, high-quality SEO content may demonstrate it to them. Take the effort to find relevant studies and figures to back up your claims and make them stick.
Learning how to produce high-quality content frequently comes down to how well you know the topic matter and your ability to argue your point.
3. Get Rid of Writing Errors
what is the best way to write high-quality material?
Nothing puts a reader off more than poor spelling and punctuation. So when these types of errors appear in SEO quality material, it shows the Reader that the author did not thoroughly read it, and hence the author did not believe it was worthwhile to share.
I recognize that individuals make mistakes (we’re all human! ), but there is a distinction to be made between a typo or two in a piece of SEO content and many significant language errors inside an article. So before you share your content with the public, double-check it, use a spell checker, and have a second pair of eyes read it over.
You are not the one to do this if you are not an editor.
Take it from a content expert: just because you’re good at writing doesn’t mean you’re also a good editor. In truth, they are frequently very different skill sets. While an SEO content writer can and should strive to improve their editing abilities, it’s always ideal to have someone else go over the content once it’s finished to ensure it truly qualifies as high-quality content for SEO.
4. Create Something Novel
New ideas, or new ways of thinking about something, are an extraordinary approach to communicate to your readers that you have carefully considered your content subject matter and are aiming to provide accurate insight.
If readers discover a blog topic that piques their interest due to a fresh perspective, they are more likely to pay attention to your content. Every writer has the challenge of developing great content subjects regularly. When coming up with blog post subjects, consider approaching the content from a different perspective or taking a controversial (or opinionated) stance.
Give visitors a reason to read your high-quality material by using appealing titles and headlines, and you’ve already won half the battle.
5. Engage Your Audience With Your High-Quality Content
Creating high-quality content entails more than just writing, editing, and scheduling your post for publication. In reality, the most high-quality SEO content is something you should return to time and time again.
One of the most significant wasted chances I see is when a story develops traction on the internet and receives hundreds of comments from readers, but the author does not respond. If you genuinely respect your content, you should engage with those who disagree or agree with it. If you have a piece of content that generates a response from your readership, do yourself a favor and respond to a genuine comment. It’s a simple method to interact with potential customers personally while also increasing brand authority.
Not only that, but depending on the level of attention your article receives, it may be a simple method to have a conversation with another influencer in your sector who has left a remark.
Monitor, Optimize, and Revise SEO Quality Content
As a result of talking with people who have something to say about your piece personally, there is also more you can do to your material from an SEO standpoint. Unfortunately, too many businesses make the mistake of investing in high-quality content but never checking in to see how it’s performing. The truth is that your content may not always perform as well as you wish, but with tools like SEM Rush, you can rapidly determine if you’re on the right track or not.
You may find yourself ranking for similar keywords you weren’t initially targeting, but which can nevertheless move your post forward. When you’ve determined which keywords your high-quality content is ranking for, it’s time to reoptimize for those keywords. If you’re still not seeing an increase in ranks, you can try updating the original material or adding new content sections to assist expand it out more.
High-quality SEO content should be an active component of any internet marketing plan. Make the resources spent on significant content development go further by tracking and optimizing them regularly.
Tip 3: Use Structured Data Markup
No doubt, having structured data markup on your website can make your roofing business stand out from the competition. Structured data is a way to organize and label your data to be easily understood by search engines and other users of the internet. Using structured data can help your website rank higher in search engine results.net. By labeling your roofing services with specific keywords, you can ensure that potential customers can find you more quickly and accurately represent you in search engine results. Additionally, structured data can help you improve your website’s SEO, leading to increased traffic and more sales. If you are not using structured data on your website, now is the time to start.
As you can see, there are a few things you can do to make your roofing business stand out from the competition. Use these tips to get ahead and see success. Thanks for reading!